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The Internet today has changed many people's lives. It made their lives easy and comfortable. So comfortable that nearly everything can be achieved online – socialization, work, pay bills and shop without leaving their homes. Most importantly, one activity is completed on the internet which is online shopping keeps growing tremendously. A recent study in the US alone found that nearly half of the population is purchasing online. It is because a lot of people have found the advantages of read here. Convenience This can be one reason why people love to shop online. Online shopping allows people to shop at the benefit of their own home. Individuals who have disabilities, ill or those people who are too busy to go to stores can certainly still purchase what they desire online. Imagine how crowded departmental stores are during holidays or weekends. Shopping on the web can avoid crowds which make people irritated waiting and falling lined up just to buy the items that they have just bought. And problems getting a parking place can be eliminated. It's very convenient because consumers can shop anytime of the day without worrying about store hours. Online shopping gives consumers a chance to shop at a period that is convenient for them. Moreover, shopping online makes it easier to deliver gifts to relatives, friends and household since most online shopping websites offer fast and reliable shipping options. It is a great way to surprise household too. Accessibility A person with an internet access can just log and may look and buy items they desire no matter where in world they are. No need to spend time and energy to go to stores which are too far in order to buy items they want. Through internet shopping, people can shop overseas without even traveling. Affordability Shopping online can save money from travel expenses, food, and impulsive shopping. Used or old stock items can be easily found online which can be much cheaper for example books and furniture. Sometimes can it be is even tax-free. Those online stores that don't have an actual store in some state do not have sales tax. Best to buy Easy access for the product's information provides the consumers better choices. Apart from the information that is available at the online shop, consumers can certainly search the internet for more information. Moreover, they are able to look for the item reviews and ratings which are the great assistance to the consumers in making wise decisions. Aside from the information, product critiques and ratings, online shopping gives consumers a variety of choices. Planning to traditional stores usually, limit the choices of consumers which force these to buy things which they don't enjoy. Confidentiality There are things people are interested in private. Items for example adult toys, sexy lingerie etc, through internet shopping consumers are capable of doing discreet purchases. Despite having these benefits of shopping online, a lot of people still don't trust online shopping for security reasons. However, there are simple solutions for this problem. Order online Securely Find out about a merchant by visiting its website. Try to find guarantees, warranties and return information. Look for online shops that have symbols like unbroken lock or key, URL that starts with HyperText Transfer Protocol Secure and sites that have SSL or “Secure Socket Layer”, which means that the consumers and also the merchants is only able to view the payment information. Go through the privacy statements to learn how the consumer's personal information will be used. Reliable merchants always get this to information easily obtainable to the consumers. Always pay purchases using a credit card, check card or PayPal. Keep records of transactions. If it's possible, will have them printed. There are plenty of advantages of shopping online that attracts customers to shop online – convenience, accessibility, affordability, best to buy and confidentiality. However, there are not many consumers who don't trust internet shopping. On the other hand, with these simple tips on how to purchase online securely, consumers can enjoy the wonderful benefits of online shopping and become satisfied.